Still Graphics

With various competing life insurance agencies selling similarly priced policies, PolicyMe needed a way to stand out from the crowd.

Most of the competition have rather simple  design aspects with no human touch to their advertisements making them just another ad. PolicyMe wanted to be different and therefore I started experimenting with ways to capture the attention of the target audience. Through unique designs, colors and the uses of various visuals.

After working closely with client's marketing teams to better understand the target audience. I have finally found a golden formula which produced astounding results with the customer pool increasing dramatically.