Landing Page

Landing pages are the heart and soul of an inbound marketer's lead generation efforts. After doing all the work to get your audience to reach your website, now it’s time to convert them into customers.

Kitchenmate had a problem whereby they were seeing low engagements and conversions with their audience who reach their website. This was primarily attributed to a poorly designed landing page which confused the audience and failed to provide clear information with a proper CTA.

The concept was to have the landing page prompt the audience to sign up while not being overly pushy for it. Therefore, I drafted out new landing pages with the User Experience being the utmost priority. The new landing pages were put to the test with volunteers from the target audience and it became an instant success. The audience loved how they now have access to the information they wanted or needed instantly and were pleased that the sign up process was short and simple (as compared to other competitors).