Case Studies
Clearbanc's case studies were behind its time with just an excel sheet of text and graphs. It clearly needed a touch of design and a modern look as customer testimonials are one of the most persuasive sources of information that prospective customers seek out.
Case studies’ robustness speaks for itself – no other format offers as many diverse benefits when it comes to B2B content marketing.
I worked closely with the clients to identify the graphic style they preferred and between me and the client, we were just throwing ideas at each other to hopefully produce a highly satisfactory piece of work. After numerous drafts, these were the finalised designs for each individual case study. Each with their unique style to show off the customer's brand style while also keeping them coherent with the client's brand guide.